SEO Training

SEO course teaches you the strategy of training the web site so that it will naturally attract people by succeeding best ranking on the important search engines for chosen key words . This is a truly practical and hands-on Search engine optimization training program , taught by guiding online marketing practitioners . as you implement Search engine optimization you will organically receive the top rankings on search engines like Google, Yahoo, Bing .


Search Engine Optimization Course Detail

Internet & Search Engine Basics                          
What is Internet Marketing ?
Importance of Internet Marketing
Types of Internet Marketing Methods
How the search engine works ?
Understanding the SERP
Using Search Operators
Google Search Engine Architecture
Search Engine Algorithms
Google Algorithm Updates
Page Rank Technology
Panda Update and its Importance
Latest Updates about SEO Algorithms

On-Page Optimization (Onsite)
Basics of Website Designing / Development
Usability and User Experience in Website
Onsite Optimization Basics
HTML Basics for SEO
Importance of Domain Names
Website Structure and Navigation Menu Optimization
HTML Validation using W3C
Coding Best Practices
Filename Optimization
Title Tag Optimization
Meta Tags Optimization
Headers Optimization
SEO Content Writing
Page Speed Optimization Tool
Anchor Links Optimization
Internal Link Statergy
Iframes / Frames effects on SEO

Keywords Research and Analysis
Introduction to Keyword Research
Business Analysis
Types of Keywords
Keyword Research Methodology
Keywords Analysis Tools
Competition Analysis
Preparing a Keyword List for Project

Image Tag Optimization
Footer Optimization
Creating an HTML and XML sitemaps
URL Rewriting Techniques (301, 302)
Robot.txt File
Sitemap Creation
Google SEO Guidelines

Off-Page Optimization (Offsite)
Introduction to Offsite Optimization
Submission to search engines
Linking Building Methodology
Types of Linking Methods
Free Links / Paid Links
Directory Submissions for SEO
Social Bookmarking
Local Business Listing (Local SEO)
Classifieds Posting
Forum Signatures and Commenting
Using Blogs for SEO
Blog Commenting
Press Release Submission
Article Submissions
Video Submissions
Social Media Optimizatization Techniques (Basics)
RSS Feeds Submissions
Tracking the Links and Page Rank

Reports and Management
Website Position Analysis
Introducton to Google Analytics
Installing Google Analytics
Basics of Google Analytics
Visitors Reports
Geographic Reports
Traffic Sources Reports
Keywords Reports
Goals and Conversions
Live Project Exposure

Google WebMasters Tools
Adding a Site and Verification Process
Configuration / Settings
Geographic Settings
URL Parameters
Site Links / Health
Crawl Errors / Crawl Stats
Google Fetch
Blocking the Crawler and blocked pages
Traffic
Search Queries
Links to Site / Internal Links
Optimization / Sitemaps
Remove URLS from index
HTML Suggestions
Content Keywords